We spent $6 Million dollars per year on advertising. Google Places was free and got almost 50% of our calls. Is it important? You'd better believe it.
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Google Business Profile Action Items
There is a lot of garbage info out there about how to have a good Google Business Profile. Based on my experience this list is a pretty solid way to get your Google Business Profile into fighting shape.
Claim or create your listing
You MUST control your Google listing in order to do anything with it. Click here to see how to do this.
Fill out the ENTIRE profile
This is the time-consuming part and also the most important part. You are doing this for Google in addition to your customers.
Add professional photos
Pull back the curtain and let people know you're real. Include pictures inside and outside of your location as well as employees and products.
Add a professional video
Your company video is CRUCIAL but can be hard to do on your own so consider having it professionally done.
Add your "From the Business" description
Ironically, this page should not be about you. It should be about them and about how you can help them get what they want. For a great example check out the link.
Read ALL of your reviews and respond to the questions & criticism
"Fall on the sword" and DO NOT FIGHT!!! Your responses are publicly visible so anything you say will be a reflection of you. Don't let your pride cost you business. Killing them with kindness can feel frustrating but makes them look crazy and less trustworthy to potential customers. Fighting with customers only makes you look bad.
Add your products via Google Product Editor
Google will show your products/services to searchers so make sure it displays the way that YOU want it to.